Jeff Yoshimura serves as Chief Product & Technology Officer at 1upHealth, where he leads the company’s product strategy, product innovation, and engineering teams. He brings over 15 years of product and technology healthcare experience, with a specialization in payer data. Jeff is known for bringing business leaders, designers, and engineers together to build enterprise-grade solutions.
Before joining 1upHealth, Jeff was Chief Product Officer at Personify Health (formerly Virgin Pulse). There he led strategy and execution across the company’s product portfolio, including its wellbeing platform, digital therapeutics, and TPA member experience. Prior to that he led product management at Welltok, including the payer analytics, healthcare communications, and wellbeing product suites. Earlier in his career, Jeff worked across corporate IT, cyber security, and sales engineering.
He holds degrees in Finance and Information Systems from the University of Illinois where he graduated with highest university honors.
Jeff lives in Denver, CO for 300+ days of sunshine and access to mountains for skiing, hiking, and camping.
Most problems in healthcare have more than one right answer, and the best one only emerges when leaders bring different perspectives to the table, test multiple ideas, and learn quickly from what doesn’t work. I try to look at every challenge from the outside in: starting with the consumer, the clinician, or the business customer, not with our own assumptions. Often what looks like a single problem is really a system of connected ones, and solving for the whole system frees us from constraints that were never really there. That takes a diverse team willing to try new things, and that’s exactly the team we’re building at 1upHealth.
